'DS DANSUK' is a combination of DANSUK, which literally means 'Ruby', and the acronym of 'Define Standard', and means to 'define a new unique standard for DS DANSUK'.
The symbol mark stands for our volition to define the Z-axis, DANSUK's new unique standard, between X- and Y- axes that form this world. Through our new mission and CI, DS DANSUK promises to set the standard for the industry with constant challenge and expertise to create a sustainable future.
